?a ap?te??sµata t?? t?ta?t?? t??µ???? t?? 2012 t?? s??d??µ?t???? e??a?e??? µ?t??s?? ?a? a????s?? online a????? st?? ??p?? – the i report - a?a?????sa? s?µe?a ? eta???a e?e???? Evresis ?a? ? eta???a ?p??es??? d?ad?ast???? µ???et???? ImarComms.
E?t?p?s?a?? ???d?? st?? ??e?t??????? a?????
?? i report ?at???a?e t?? online ?ata?a??t??? s?µpe??f??? t?? ??p???? ?ata?a??t? ??a t? t?ta?t? t??µ??? t?? 2012 µe t?? ?e??µß??? ?a ?ata???fe? t?? ?????te?? a???ast??? ????s? ???? t?? ep???? µe 71.2% µe a???s? 7 µ???d?? ap? t?? a?t?st???? pe???d? t?? 2011. G?a t??? µ??e? ??t?ß??? ?a? ???µß??? ?ata???f??a? ta p?s?st? 47.3% ?a? 62.3% a?t?st???a ta ?p??a ep?s?? e??a? ?????te?a ap? t?? a?t?st???e? pe???d??? µe d?af??? 4.5% ?a? 15.1% a?t?st???a.
Ge????te?a ?? online a????? a??????a? ?at? 2.2% ap? t? p??????µe?? t??µ??? t?? 2012 st? 34.7% pa?? t?? s??e????µe?? ??????µ??? ?fes? ?epe????ta? t? ??a t??t? t?? ep?s?ept?? t?? d?ad??t??? ?????a? 13 et?? ?a? ???.
???????ta? ?? a????? µ?s? ????t?? ?a? tablets
?? i report ?at???a?e s??e????µe?? a???s? st? ???s? t?? ????t?? t??ef???? ??a online a????? ft????ta? t? 14.7% t?? s???????? online a????? t?? t?ta?t?? t??µ???? t?? 2012, e?? ep?s?? s??e????µe?? a???s? ?at???a?a? ?? a????? p?? ????a? µ?s? Tablet ft????ta? t? 6.1%. ?? p?s?st? t?? a????? p?? ????e µ?s? ??e?t??????? ?p?????st? ?ftase t? 92.8% ep?st??f??ta? se ????? ep?peda ap? t?? pt?s? t?? p??????µe??? t??µ????.
?p?s??, t? 90.8% t?? online a????? ????a? ap? t? sp?t? ?a? t? 6.9% ap? t? ??afe?? s?µe?????ta? pt?t??? t?s? ?a? ?atade??????ta? t?? e?a??a?? ap? t??? pa?ad?s?a???? a?t??? ?????? se ?????? ?p?? ?p???e? as??µat? s??des? µ?s? ????t?? ? Tablet.
«?a ap?te??sµata t?? t?ta?t?? t??µ???? t?? 2012 ?atade??????? µ?a ??t??? a???ast??? s?µpe??f??? ??e? p??????µ???? ?a? µe t?? ???s? ????t?? s?s?e??? ap? µ? pa?ad?s?a???? ?????? ?a a????eta? s??e???», d???se ? ??e????t?? t?? Evresis ?????a? ????????.
?? ?a? ap? p?? a?????eta?
?s?? af??? t?? ?at?????e? ?a? ta e?d? p?????t?? p?? a????st??a? online, t? i report ?at???a?e: ???t? t?? ?at?????a ??d?? ??d?s?? µe 38.9% µe a???s? 7.2%, µe ta a???t??? ????a ?a a??????ta? st? 36.3% ?a? ta ????a e??as?a? ?a a??????ta? st? 76.3%.
?e?te?? ?a? ??a p??t? f??? t?? ?at?????a t?? S?s?e??? ???ef???? p?? e?t??e?t??e st? 28.2% µe ???d? 11.9%. ???t? t?? ?at?????a ??ß???? ?a? ?e???d???? µe 13.8% ?a? a???s? 6.1% ?a? ??ta?t? a?t? t?? ?a??d??? µe 9.9% ?a? µe??s? 0.4%.
?s?? af??? t?? ?st?se??de? ?a? ta online shops ap’ ?p?? ????a? ?? a?????, t? i report ?at???a?e t? Ebay ?a pa?aµ??e? p??t? µe 47.6% µe a???s?µe??t? ?µ?? µe??s? 10.4%, de?te?? p??e ? Amazon µe 29.4% ?a? a???s? 6.3% ?a? t??t? a??????e? t? Asos µe 22.5% ?a? a???s? 8.2%. ???????e? t? House of Fraser µe 7.5% ?a? ? Apple µe 5.9%.
?p?s?? ap? ta ?p????pa online shops, t? i report ?at???a?e a??µesa sta Top Ten µeta?? ????? – t?? Sports Direct µe 4.9%, t? French Connection µe 4.6% ?a? t? ioffer µe 3.7%.
S?µpe?asµat???
«?? i report ?at???a?e µ?a s?µa?t??? a??a?? st?? a???ast???? p??t?µ?se?? t?? ?ata?a??t?? st?? p?? s?µa?t??? pe???d? t?? ??????, fe????ta? ap? ta ??ass??? eshops ?p?? t? Ebay se p?? offstream ep?????? p?? s?????a ????? ?a ?????? µe t? ?aµ???te?? ??st?? ?a? t?? ??e? t?se?? t?? ??ße????????», d???se ? ??e?????? S?µß????? t?? ImarComms ?e?????? ?????a?.
?e??ss?te?e? p????f???e? ??a ta ap?te??sµata ?a? t?? ?p??es?a t?? i report st?? ?st?se??da: www.imarcomms.com ?a? www.evresis.com.cy
