Se s?µf???a ??a pa?a????s? t?? ?t????? t? ?p??? ste???e? ta ?e?t???? ??afe?a t?? RAI st? ???t?? t?? ?e???s?a? st?? A.C. Nielsen, µe t?? ?ataß??? e??????? ?at????a? ?? d?? eta??e?e? e?e????.
? s?µf???a e??a? pe?taet??? ?s???? ?a? µe d??a??µa ??a a?a???s? t?? deal af?? e?p?e?se? ? p??t? pe???d?? t?? s??e??as?a?. Ta p??pe? µ???sta ?a s?µe???e? ?t? ? RAI µetaf??eta? se ?e?dµ?t? ?t???? sta ?ats??, t? ?p??? ?a ste??se? t?? e??as?e? t?? eta??e?a? ??a?t? e???????.
?? d?? eta??e?e? s???t??? ed? ?a? µ??e? t? e?de??µe?? s??e??as?a? ??a pa?a????s? st?? A.C. Nielsen t?? ?t????? t?? RAI ?a? ap? t?? ?????st? ? s?µf???a ep??????eta? ?a? p?a?t???, af?? ? RAI ?a µeta??µ?se? sta ?ats?? ?a? ? A.C. Nielsen st? ???t?? t?? ?e???s?a?. S?µe?a ? A.C Nielsen ste???eta? se ?t???? st? ?e?f??? ?eµes??.
?????f???e? t?? INBusinessNews a?af????? ?t? ? s?µf???a ep????????e se ?d?a?te?a ?a?? ???µa µe t?? d?? p?e???? ?a ?a?a?t??????? t? deal ?? win-win.